About Us

One stop shopping for your advertising needs

At Merkell, Inc., our mission is to support small and mid-sized internet retailers. We've combined technical expertise, PR savvy, and media buying experience to create a one stop shopping solution for the busy business owner in need of advertising and PR help. All too often, internet retailers are writing checks to newsletters to run ads, graphic designers to create ads, PR agencies to distribute press kits — or even worse, trying to do it all themselves while attending to the other important aspects of running a business. Our service enables retailers to pay one monthly fee to participate in shopping portals that specifically advertise and market to the kind of customers our retailers seek to attract.

We increase the value of our clients' ad dollars by bringing businesses together that target a similar demographic. This complementary form of advertising allows small and mid-sized businesses to pool their resources for a greater impact. Retailers will no longer feel the pocketbook pinch of a few mid-priced ads here and there that bring in very little return, because with the combined force of our members' advertising dollars, we are able to reach a much larger audience for everyone involved.

The idea of co-branding is not a new one; the power of this concept has been harnessed by large companies for some time. Merkell, Inc. simply makes this type of marketing available to the average internet business owner enabling them to take their company to the next level.

A shopping experience geared to the individual

Our shopping portals not only help retailers pool their advertising dollars for a broader impact; they also enhance the internet shopping experience for the consumer. The internet is awash in shopping portals. From auction sites to comparison shopping sites to mega-retailers fronting for smaller businesses, consumers have many places to choose from when they want to do some shopping. The trouble is that a lot of these portals are overwhelmingly large and unfocused.

Our shopping portals are different because we bring together groups of retailers that have products that appeal to a niche audience and we, in turn, market each portal to the appropriate demographic so that customers can enjoy a more personalized shopping experience.

What Our Customers Are Saying About Our Service

“We've seen a tremendous increase in both our traffic and sales. Using the account manager tool is easy and it comes with so many helpful features and tips.”
Sadie Katz , Factory 48

“Just want to give my props to Cutique- I've had TONS of traffic and 5 sales so far this month, and it's only the 3rd day of the month! If your products fit the bill, I say join! join! I've made well over the membership fee it costs to join already in the past week, so I say it's definitely worth a shot!”
Jena Coray, Modishoppe

“I highly recommend IShopIndie.com, it brought us a lot of traffic and a lot of sales!”
- Amy Roche, Purple Pink and Orange

“I would highly recommend Cutique! It bought me great traffic and sales. It's the best deal for Internet advertising.”
- Lilie Wells, A Planet 4 Creation

“I just wanted to share that I signed up for loungeluxe last week and have had several sales already, that will cover quite a few months of the cost. ”
- Linda Trent, Linda Trent Jewelry