Services

At Merkell, Inc., we've created shopping portal websites that cater to the interests of a variety of customer demographics. This serves the consumer by establishing an organized and centralized place to shop for items he or she is likely to be interested in. This helps the business owner by matching his or her products with targeted customer bases.

When you join the Merkell network, you as a business owner will have access to all of the websites on our network. You can associate your business with as many or as few websites as you see fit. Each website has its own monthly membership dues, and we have pricing designed to fit any budget. You can sign up for a website for as little as one month, just to see how the service works out for you, or you can sign a longer term contract and save money on the site's membership fee.

The membership dues we collect for each site create a budget for us to market and advertise our websites. We use this money to drive traffic to our sites and in turn, to the websites of our customers. Sites with higher membership fees have a larger promotional budget and will probably bring you more traffic, but you can receive a boost in your site traffic and sales even with our more budget-friendly sites.

Why Choose Our Shopping Portal Membership Services

We get business owners together who make great advertising partners. For example, if your line of business is stationery, brides are probably ideal customers since they need invitations and thank you cards. Wouldn't it be great to list your stationery on a site that advertises in bridal magazines? Now imagine that your products are right on the site's front page, along with products from businesses that sell cake toppers, wedding bands, bridal lingerie, etc. Our shopping portals target highly specified customer demographics and we limit the number of businesses who may participate in each portal to ensure that your products do not get lost in a sea of merchandise. We also screen each membership request to ensure a cohesive professional image for each of our sites.

Other large online shopping portals have thousands of vendors using the same site to market their goods and those portals are geared to a broad audience. It's easy for your products to be overlooked in that situation. Our approach is to pair a limited number of companies together on a shopping portal that we market to a specific customer demographic.

With a shopping portal membership you get:

Membership to professionally designed and continually monitored websites
Promotion of your products on websites with a hand-picked, select number of retailers selling products that appeal to a customer demographic just like your own
A product on the front page of each site you belong to and space to list additional product photos and information. Your product photos and information will always link back to your website so consumers can purchase directly from you.
Thoroghly researched and strategically executed advertising campaigns and marketing efforts for each of our websites. We also buy our media in bulk, passing the savings on to our customers.
Self-service, real-time product posting. You can make changes to the products you've listed on our websites as often as necessary, upload new products or delete products you no longer have available.
User-friendly account management features and a customer support team available to answer your questions.
Real-time performance data. You will always know how many click-throughs your products and website have received, and you will even be able to keep track of the number of sales you've received as a result of your membership with each site.
Access to our website mailing lists. Each of our shopping portal websites has its own mailing list. As a member of a website, you may submit announcements for us to share on the mailing list. This is a great way to let new customers know about sales, promotional coupons, or new products.

A La Carte Services:

Didn't see a shopping portal on our network that's right for you but still want some help? We offer consulting on a variety of common issues internet retailers come across. Some of our a la carte services include:

Web Retail Business Consulting
Web Design and Usability Consulting
Banner Ad Design
Web, Logo and Corporate Identity Design
Branding Campaign Formulation and Execution

Our team brings you expertise in graphic design, marketing and advertising and we can tailor advice and solutions to meet your company's specific marketing needs. If a personalized consultation is not in your budget you may find some helpful tips in our retailer help center.